Social Media: A Passing Fad or Bigger than TV?
The era of mass media introduced a lot of changes in how businesses communicate with customers. It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which I briefly reference in the video.
So what about social media? Will its effect on society and, more specifically, on business communications be a passing fad or will it have a greater impact than the era of mass marketing?
Here is my riff on that question. Please let me know your thoughts on the subject.
Note: This post is cross-posted from the Radian6 blog where it was originally published.
December 3rd, 2009 - Posted in Social Media | |
on December 4th, 2009 at 12:23 pm
Marcel, I do promote the message that is much more than a fad and that’s is because it addresses what I think is a human, fundamental need to connect with one another.
The evolution of ‘engaged marketing’ will impact all media.
Nice video Amigo!